Black background with the word 'scuba' written in white cursive in the center.
*not a dive shop

An independent design practice from the desk of Delaney Maher.

We pride ourselves in bringing creative expertise to your concept, through brand building and strategic positioning, and with the the mutual understanding that design is not simply a visual cue, but about how your business is felt and how it ultimately experiences success.

READ OUR ORIGIN STORY↗
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Maher is a multidisciplinary designer and creative lead of Scuba, a design studio based in Southern California. With a practice that moves between brand identity, space, and storytelling, Delaney brings a nostalgic sensibility to the contemporary arenas in which she works. She established Scuba as a way to unify her varying creative portfolio and offerings, ranging from large-scale campaigns in tech and advertising to hands-on collaborations with small businesses, founders, and mission-driven teams.

Delaney’s approach is the product of creative lineage and environment. She was raised by an interior designer who championed enriching design and clean industry standards, proudly descends from the founder of one of Chicago’s acclaimed type and signage shops, and shares creative kinship with a sister who is a wordsmith and fellow creative director, as well as a partner who brings bold design energy to the golf industry. With a background in art history and an affinity for photography, she’s drawn to objects and ideas with depth - those that carry story, texture, and a sense of time.

She has proudly spent years freelancing amongst top agencies and companies, establishing tools of congeniality and humility. Now, through her studio, she brings that same level of strategic thinking and executional rigor to every project, but with a bespoke touch. She believes in collaboration over ego, keeping things silly and making work that reverberates through the creative bone.

recent work

Offerings

Brand Identity
spaces
strategy
digital
brand direction
market audit
informed consulting
site design
site dev
social art direction
print
Marketing
Packaging
editorial design
printed materials
informative materiaL
PRESENTATIONS
PRINTED GOODS
Hospitality design
Signage and wayfinding
Customer experience
Naming
storytelling + tone
logo + brand marks