Glenn Ligon, Hands, 1996
Born out of necessity for more bipartisan conversations, Political Playlist is an American media platform focused on educating our younger generation with truths.
Scuba was invited to provide consultancy and creative direction on the platform from day one. Finding natural nods towards the endlessly impactful nature of political journalism and imagery, we crafted an identity that provided a refreshing look on tough topics.
Delighted to work with our vendor of choice, we selected reputable LA-based agency Funkhaus for development. While Funkhaus led the UX and site build, we crafted each touchpoint with custom illustrations, logo variations, and social assets, ensuring a cohesive and impactful brand experience.
SERVICES
Creative Direction
Illustration
Digital
client
Development
awards
anna musky-goldwyn
funkhaus
awwwards site of the day
Logo mark
drawn from the idea of a playlist queue, we merged the heroic p lettermark with a series of 4 vertical lines to emulate the idea of a playlist.
It was a very playful take on lorem ipsum to do do do klorem.
illustrations
continually inspired by the editorial collage-style imagery of the new york times, the atantic and ny mag, It was a very natural instinct to capture these different themes through combined imagery.
The client had previously been using stock imagery to illustrate the topics and were overdelighted with the creativity behind how these came to life.
colors
WE elevated the nation’s color palette into a more contemporary place, making the red a little hotter, the blue a little softer, the white a little warmer. And we threw. some black in there.
It allowed the branding to stay on track thematically without looking overly patriotic
or flat.
brand elements
We avoided any contemporary photography in most instances, except for politician profiles on social (which we’re treated to fit in-line with the archival imagery).
we took a photographic and historical approach to the project’s imagery, sourcing archival finds and famous imagery with lingering sentiment.
We avoided any contemporary photography in most instances, except for politician profiles on social (which we’re treated to fit in-line with the archival imagery).
imagery