From houseboats to home-cooked meals, Airbnb redefines how people connect to the world.
With the task of creating three new landing pages for Airbnb.com, I joined the creative team to curate a dynamic suite of photo and video assets, including two new films and nine photoshoots.
Under the direction of our CD’s, I collaborated with the Photo team to ensure a cohesive visual narrative that supported 6-12 articles per page. Our work involved sourcing imagery from existing libraries and developing shot lists for upcoming shoots. The challenge was compositing imagery from diverse sources—across nine locations, multiple photographers, and varying lighting setups—while balancing factors like article relevance, demographic blending, and retouching needs to create a polished and consistent look.
SERVICES
art Direction
digital
company
photo lead
creative leads
airbnb
jennifer o’keefe
john slater
Jason Hoff
the task
Our task was to composite imagery for use across all three landing pages, balancing multiple challenges. We combined visuals from both pre-existing content libraries and recent shoots—spanning nine locations with various photographers, lighting conditions, and settings—while carefully considering content, style, and execution.
location
subject matter
article relationship
age range
demographic
gender
device v. no device
style considerations
content considerations
film vs digital
macro vs micro
time of day
indoor vs outdoor
exceutional
color narrative
emotion of subject
eye contact
Harmony through hues
