on&up is a boutique consulting firm guiding online retail and cpg brands with strategic clarity and independence.

Driven by a strong sense of place and industry expertise, Hinshaw envisioned a female-founded, independent firm free from big-agency jargon. From naming and brand strategy to design, we crafted a creative identity that reflects the founder’s vision and personal essence.

SERVICES

Brand Strategy
Creative Direction
Site Design

CREDITS

Agency
Photography
Year

72andSunny
Jeremy Lawler
2023

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